La Rose Noire Partners with JNEC for Retail Electricity Supply

La Rose Noire, the global pastry brand, has officially switched to Jin Navitas Electric Corporation (JNEC) as its new Retail Electricity Supplier (RES).

June 16, 2025

Standing, from left to right: Rolando Tungol, La Rose Engineering Manager; Neo Jade De Guzman, JNEC Retail Operations Manager; and Arnel Elizalde, La Rose Admin Manager. Seated, from left to right: Michael Garcia, JNEC VP for Sales and Marketing; Winifredo Pangilinan, JNEC Chief Operating Officer; Jose Alfonso Miras, JNEC VP for Business Development and Market Operations; Pamela Angelie Flores, La Rose Assistant General Manager; and Annalyn Martinez, La Rose Senior Operations Manager.

The ceremonial signing, held at La Rose Noire's production facility in Clark, Pampanga, marks the company's transition to JNEC under the Department of Energy's Retail Competition and Open Access program. The switch aims to enhance power reliability and optimize electricity costs.

JNEC will supply electricity to support La Rose Noire's daily operations in Clark, where it produces artisan pastries and breads mainly for international markets covering 60 countries across five continents.

“We are truly honored to be chosen and entrusted by a world-class brand that upholds global standards in product quality. JNEC is fully committed to delivering efficient service to support La Rose Noire's continued excellence,” Jose Alfonso Miras, JNEC's Vice President for Business Development and Market Operations, said.

La Rose Noire, founded by Swiss pastry chef Gerard Dubois, supplies major hotels, airlines, and cruise lines worldwide.

This partnership reinforces JNEC's growing reputation as a dependable provider in the retail electricity market.

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